Boost Your Customer Management With These 9 Tools for Life Science and Healthcare Companies

When it comes to marketing and sales, all companies need a simple thing: efficient solutions to engage customers at a reasonable price. If it is your case, you are interested in customer relationship management (CRM) solutions. Here is a review of solutions designed to address the specific needs of life science companies and the healthcare industry.

On the one hand, using a CRM solution is a business strategy that aims at understanding, anticipating and responding to your customers’ requests. It allows life science companies to strengthen relationships between you and your customers. In short, it helps satisfy mutual objectives.

On the other hand, CRM software can also improve operations in planning the relationships between doctors and hospitals or patients. It can give your company an ability to realign markets in response to new regulations for example.

Life sciences companies and the healthcare industry turn to CRM software to help deliver their product and to add value to the services provided to their patients or customers.

Customer Relation Management (CRM) solutions for medical use

Let’s now see the possibilities among the CRM solutions for medical use, the features they offer and the added value.

Veeva Medical CRM

SaaS • For medical staff • Made in the USA • Price on demand

Veeva Systems is a cloud computing company focused on pharmaceutical and life sciences industry applications.

They sell in Europe (France, UK, Germany, Hungary) Japan, China, Asia Pacific, and Latin America.

Veeva Medical CRM is designed specifically for medical teams. It helps medical organizations coordinate, execute, and track engagement with stakeholders.

It provides quantitative and qualitative metrics to help medical affairs formulate their goals. It also allows coordinated planning and alignment with commercial teams. And it monitors medical science liaison metrics in real-time which is very useful for clinical trials for example.

Health360

SaaS• For medical staff • Made in the USA • Price on demand

Tribridge is an American technology services firm that offers a cloud solution for health and life sciences. They also sell in Italy, Spain, and the UK.

Health360 is the only consumer-centered, CRM-powered population health management solution built for the Microsoft Cloud.

The core of Health360 is person-centered data-model for Microsoft Dynamics 365 and Azure. It is preconfigured for healthcare requirements and help better understand the behaviors, preferences, and attributes of patients.

It is a system that proactively plans and personalizes health care by complementing the intelligent medical records with all the information about a person clinically and behaviorally. It enables the medical staff to suggest the next step to take.

It offers “care coordination” by enabling patient relationships at all times with personalized care plans, care analytics, and care program management.

Salesforce

SaaS • For medical staff • Made in the USA • Price on demand

Salesforce addresses medical innovation by connecting patients, physicians, and innovative companies to help keep up with emerging technology.

Salesforce’s solution for healthcare enables to create 1-to-1 patient journey thanks to the mobile interface that allows coordination.

It helps personalize the patient’s journey from acquisition to support and engagement. It is easy to find a patient with the patient support community.

It also allows the healthcare professionals and partner affiliates to have the same access to the patient information such as its hours of sleep or its weight and blood pressure.

Customer Relation Management (CRM) solutions for salesforce in life science companies

Now let’s see in details the different CRM solutions for the sales force of your company with their features and the value they add.

TouchRx

SaaS and offline tool • For sales staff • Made in the USA• Price on demand

Stay In Front is a company founded in 2000 that specializes in technologies that help mobile sales representatives in the life sciences and consumer goods industries. It provides a mobile life sciences CRM.

They also sell in Canada, Australia, Europe (UK, Ireland), Turkey, Singapore, China, India, and New Zealand.

Its features are dedicated to simplifying the job of the pharmaceutical industry and life sciences salesmen. The idea is that the salesmen can have access to every information on the products and technologies online and offline on their tablets and phones anywhere they travel. It is accessible on I-iPad, iPhone or Android smartphones.

Stay In Front helps for targeting, call planning and execution, sample inventory tracking, expense reporting, coaching, and field activity reporting.

NetReps

SaaS • For sales staff • Made in the USA, France, China • Price on demand

Euris has expertise in SaaS solutions for the healthcare industry since 2000 and provides a customized CRM solution for life sciences and healthcare industries.

Euris CRM solution allows the sales force to enhance its competitiveness and propose to its targets an innovative communication approach.

NetReps features include agenda planning reporting, client’s action plans, profiling, targeting.

Euris also develop a CLM (customer loop marketing) called SmartContent which helps with the integration of animated and interactive marketing content. The use of NetReps and SmartContent combined to ensure personalized and individual communication between the field workers and the clients.

It works online and offline with iOS, Android and Windows.

NetSuite

SaaS • For sales staff • Made in the USA • Price on demand

NetSuite’s integrated CRM provides personalized and interactive service thanks to its the customer’s portal.

NetSuite is made to simplify and facilitates salesmen life. NetSuite CRM delivers quotes, order management, commissions, sales forecasting, and integrated e-commerce capabilities. It enables compliance by supporting internal controls. And it also provides real-time reporting.

Unlike typical CRM solutions, NetSuite CRM includes powerful sales performance management, order management and partner management.

Its features include assigning, managing, and routing customer support cases across multiple communications channels, including smartphones.

Synergistix

SaaS • For sales staff • Made in the USA • Price on demand

Synergistix specializes in CRM for life sciences companies. The Customer Analysis and Targeting System ( CATS) is a software suite that combines field-based data capture with management reporting.

The aim of CATS is to provide sales teams what they need to gain a competitive edge.

CATS can be easily configured to store and process data for a full range of life science products targeted to general practitioners, specialists, hospitals, pharmacies, group practices, and other healthcare providers.

Its features are designed to help the fields workers manage their data. For example, it automatically calculates follow-up call dates. Based on business rules, pertinent information from previous visits, and call notes it simplifies considerably the salesmen tasks.

It allows the sales team to work on the road and on any platform, including tablets, iPads and mobile PCs. And it provides territory management reports and geo-targeting functionalities to pre-plan call activities for the salesmen.

FieldMe

SaaS • For sales staff • Made in the USA, India • Price on demand

Finoit is a product engineering company providing strategic and technology consulting.

Its goal is to create patient-friendly systems by making the existing and new systems to focus more on the patient’s welfare. Their core expertise is consulting, business process outsourcing and simplifying client’s business model through IT solutions.

They offer to partner with companies to establish their business in the healthcare domain through their own technology-driven solutions.

Finoit offers FieldMe, a software that provides an easy CRM for field employees such as representative salesmen in life science and healthcare industries.

It features leads and opportunities management, clients management, smart scheduling, and sales and invoices management also.

Absalon CRM

SaaS and offline • For sales staff • Made in the USA • Price on demand

The CRM developed by Absalon for the pharmaceutical industry and Medtech companies is Microsoft Dynamics CRM with the Absalon add-on.

Absalon CRM is designed for sales representatives. It enables them to work both online and offline to report the meetings no matter where they are. It allows filtering data in the app to match the information that the field worker wants to show to the clients.

Absalon add-on enables categorization of customers based on the needs of the organization and the area such as industry, sector or geography. It also allows managing contacts as professional event participants and their status at the event.