5 Marketing Ideas You Should Try to Promote Scientific Expertise

If you have an innovative company you know how much marketing is important. Promoting products is important because of the lasting impact it has on customers. But you probably have limited time and limited money to spare for it.

Maybe you need some tips to promote your R&D more easily and efficiently. So here we have 5 easy marketing channel for you to promote your expertise.

source: https://www.cleverism.com/introduction-effective-promotional-mix/

According to Jerome McCarthy, all that matters is in the 4Ps. It stands for product, place, promotion, and price.

The product is anything that fills a want or need of a potential customer. The place is actually the distribution of the products or services. It means the right time and the right place. The promotion regroups the activities that a business undertakes in order to get the message out to the target audience about its product or service. And finally, the price is the factor that controls the volume of sales.

This article is a reflexion on the promotional mix that can be implemented for R&D companies. There are many options, a promotion mix, that is available. You might like the example we investigated for you.

Promoting your expertise is crucial if you want to sell it

Why is the promotional mix important? It is simple, if customers don’t know about your services or products, you won’t sale any. Even if it is the best ever offered. So, basically, the promotion mix is made of ways to promote your services or products. Advertising, sales promotion, personal selling, public relations, and direct marketing along with internet presence are all connected to create the promotional mix.

So the promotional mix is important because it is the way you communicate the characteristics of your goods and services to generate sales. If your promotional efforts are well balanced and effective, your business will gain customers.

To promote your R&D company’s offer, there are many pathways available. Some are more easy to take than others. Let’s get started by showcasing what you do on the internet.

Showcase your expertise on the internet

The internet is a big promotional marketing channel. Everybody knows it. You can choose to have a website to showcase your R&D expertise for example.

And when it comes to the internet, the use of social media is the force of the war. Having good content on your website and disseminating this content on your social media is the first way of promoting your product on the internet.

High-quality visual content for your website

If you are looking for an easy way to create high-quality scientific content for your R&D, then you could be interested in Science Explainer’s marketing services. While the majority of research material is immortalized in a text, the best way to acquire new visitors and future customers is visual content. That is what Science Explainers understood and why they offer customized infographics and videos for your marketing purpose.

Scientist recommends Science Explainers for scientific videos.

You should know that there are also other ways to showcase your expertise such as directories or marketplaces.

Directories and marketplaces do the job for you

If you created or represent a tech company, Scientist might be the right place to showcase your expertise and services. It is a marketplace where academic labs and private companies offer services, equipment, and expertise in all areas of R&D. Lab managers can create their lab pages for free and use the partner and/or provider search on Scientist database.

A way to promote your expertise is to promote the expertise of the people in your company. You can encourage your researchers to register in a directory such as ResearchGate if that is not already done. ResearchGate is a social networking site for researchers and scientists from all disciplines. It gathers more than 11 million researchers and scientists in 192 countries. Make sure your colleagues have an updated (with the current affiliation) and active account.

Expand your audience with online advertising

In some way, advertising can be considered easier than many other promotion means. It does not require one-on-one sales efforts, and you can reach thousands of customers with a unique campaign.

The main advantage of online advertising is that the customer focuses on why your product is good for him.

Still, establishing trust with other promoting means is important, because advertising used on its own can be perceived as impersonal.

Online Ads

If you are interested in boosting a specific content online, let’s say a scientific forum you organize or a conference you are attending as an exhibitor. Then online ads can suit you to show the name and date of your event. Indeed, tools like Google Ads can be useful. As they say, it enables you to “ Expand your audience, on a very large scale”.

Create a favorable image for your company with public relations

Well, it is something to show your company’s front on the internet, but it is another to have people’s trust.

Therefore you will need to work on the image of your company.

Press provides your potential customer with an outside opinion. When positive, you win the esteem of your customer. So, instead of only giving direct information about that particular fluorescent labeling service you provide on your website, consider public relations for your company.

Public relations is about establishing and maintaining relationships with your target audience but primarily with the media, and other opinion leaders.

You can choose to have a social media strategy. Of course, it is time-consuming. To save time, you can outsource that part to specialized companies like communication and dissemination companies that you can easily find on Scientist search engine.

Focus on your target customers with direct marketing

Direct marketing tries to narrow the focus to individually targeted customers. Direct marketing is very useful to a company when potential customers are well identified.

Direct marketing can be done by e-mail, catalogs, and phone calls.

Direct marketing can generate sales because of their specific focus. It will work only if you don’t abuse it.

Well, as we said before, a promoting mix is balanced to provide the customer with all the necessary information at the right time. The right thing to do is use each means when they are relevant for you.

Go face-to-face with your customers for a change with personal selling

Last but not least, it is the classic face-to-face selling technique. It relies on a direct connection with a prospective customer. The idea is to build trust and lead to a sale.

Face-to-face is a salesman getting to know your customers during events or at their lab, to help them choose the right product or tailored service for their particular need. The salesman acts as an advisor and can adapt if the customer wants a tailored protocol for the basic PCR experiments you offered at first.

There is a downside to this strategy: it is very costly and time-consuming. Indeed, a representative in a booth at a trade show isn’t cheap at all. Depending on your marketing objectives, you’d rather focus on the internet to get the audience expansion you want.

There are plenty of other ways to promote a product of yours, just remember to set your goals before

After seeing all these means to promote your R&D there are still numerous options left. For example, a sale promotion could be offering to your newly-constituted network 10% off coupons on your 3D modeling services for a week.

For every technic, you want to implement, make sure it helps you to complete your goals. An evaluation of each activity of your marketing mix should be done before and after taking action. Just like an experiment. Then you can build a balanced mix that will lead you to success.